Amazon India and partner caratlane to deliver premium jewelry with speed and convenience
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Amazon India and partner caratlane to deliver premium jewelry with speed and convenience


This partnership brings the Caratlane collection to Amazon customers, offering certified quality and seamless shopping experience through India.

Amazon India and Caratlan have announced a strategic partnership that brings the collection of Caratlane jewelry to Amazon. Marking a significant expansion of the selection of Amazon fashion jewelry. This collaboration combines craftsmanship and contemporary conceptions of Caratlan with the Amazon trust delivery network, secure payment options and the shopping experience without hassle, creating a seamless jewelry discovery course for customers across India.

Founded in 2008, Caratlane – A Tata product revolutionized the landscape of jewelry from India by making fine, modern and portable thin jewelry. Known for its innovative conceptions and quality know-how, the brand has established itself as a name for confidence in the Indian jewelry market. Customers can now explore the organized Caratlan selection for women and children through rings, earrings, necklaces and bracelets, made in gold and set with certified diamonds or precious stones.

The partnership offers a special offer up to 20% reduction. Mumbai, Delhi, Bangalore, Pune, Hyderabad, Chennai and Ahmedabad customers can take advantage of a 48 -hour fast delivery service, with a reliable Amazon delivery network serving all other locations.

Saumer Bhaumik, CEO of Caratlanpointed out: “We are delighted with this partnership with Amazon, India. This collaboration helps us to advance our mission to make the jewelry incredibly beautiful more accessible, mixing convenience with crafts. Together, we reach many new hearts and houses across India. ”

“In Amazon Fashion, we are committed to offering our customers the best selection with an exceptional convenience and value,” said Siddharth Bhagat, Director of Amazon India’s fashion and beauty. “Caratlane resonates deeply with the modern Indian consumer today, aspiration, design at the front and digital know-how. This partnership allows our customers to celebrate every day and special moments with trendy styles and distinctive finds, all delivered with the service and the speed of confidence of Amazon.”

Diamond earrings for women

With this launch, Amazon Fashion and Caratlane, both re-lodge their commitment to democratize access to superior and luxury brands, which allows customers to cross metros and beyond discovering and possessing jewelry with ease.

Non-liability clause:: Product details, description, features, offers, prices and other complaints are such as provided by sellers and banking / finance partners. Amazon is not involved in the pricing or description of products or complaints on this subject and is not responsible for the accuracy of information on the products provided by the sellers. The offers and discounts are provided by sellers and / or brands. ‘Amazon.in is an online market and the word store refers to a window with selection offered by sellers.

About Amazon India

The Amazon.in market is operated by Amazon Seller Services Private LTD, an affiliate of Amazon.com, Inc. (Nasdaq: Amzn). Amazon.in seeks to create the most centered online destination on the customer so that customers can find and discover practically everything they want to buy online by giving them more what they want – a wide selection, a low price, fast and reliable delivery and experience of trust and practical; And provide sellers with a world -class electronic commerce market.

Women's rings

About Caratlan:

Caratlane – A TATA product, the first omnichannel jewelry brand in India, was founded in 2008 by Mithun Sacheti and Srinivasa Gopalan with a simple but courageous objective – to make beautiful jewels accessible, affordable and forever portable. The engine of all Caratlan efforts is its goal to help people express their emotions. Thanks to its unique, young and contemporary designs and innovative technological interventions, it aims to be part of each celebration of the life of modern women.

As part of the Tata group, Caratlan proudly follows the legacy and confidence of the Tata group. Caratlan aims to work towards its mission, to offer customers beautiful jewelry and a distinctive purchasing experience which corresponds to today’s values ​​and lifestyles, allowing Caratlane to develop as a brand of jewelry of the 21st century in India.

Caratlane is also known for its purchasing experience of signature jewelry on all platforms. With the website, which is the largest online jewelry destination in India, Caratlane now has more than 300 brands stores across the country and an international New Jersey store. Caratlane also launched unique features like Caratlane Live, an online online shopping experience and Try at Home, where customers can make an appointment to try their favorite jewelry conceptions in the comfort of their house, without obligation to buy. Facilitating the purchasing experience of diamonds in India, Caratlan stores also include a personalized lonely lounge with a highly qualified team to help diamond buyers find perfect lonely jewelry.



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